The user/audience member chooses how they react and thus are given options towards how they want to interpret the clue: for example, let’s say an IRL clue exists at a cafe. It’s been posted on the bulletin wall for several weeks during the duration of this ARG. This clue mentions that their partner is having a hard time. The user can either suggest meeting them at their place, or to meet at the nearest bar with friends. The former option will have a QR code which leads to an online piece of media as the next segment in the story. Perhaps, it is a video or a set of images or a mini game. The latter option would literally be the nearest bar to the cafe that one found the last clue at. These two options will lead to different storylines, and the text will be clear enough so finding the next clue is as simple as going to the bar and following the instructions from the previous clue. This would be the way to play the game IRL and online.
Ideally the game would be set up within one neighborhood in a given city. The IRL scavenger hunt would be up for a couple months. The clues would range in locations in the given neighborhood, from a number of cafe bulletin boards, to some stickers and/or wheatpastes around a neighborhood, and even within codewords with establishments. For example, one clue may lead you to go to a bar and ask for a glass of water with both a lemon and a lime. This would be a code for a longer clue that takes a while to parse out. Inevitably a node in the game that leads you to an establishment that requires you to stay and parse out a longer clue may also incentivize you to purchase a snack, which is also how we would incentivize certain establishments to work with us for the duration of the game. The game would last a couple months at most, and finishing a storyline, or connecting the entire map online would lead to an invitation to a performance/screening about two actors playing the game that meet at certain junctures mid-game. Additionally, the media that players upload onto Instagram publicly during their game experience will be added to this short documentary.
Ideally, the game would be played both IRL and URL. This means, the user would have access to the neighborhood the game takes place in and found out about the game during the few months that it is launched for. Depending on the decisions the user makes, this will lead them to segments that are either online or in the neighborhood. The game is not meant to be played in one night, and is a long-term commitment of about 3 days. That being said, the order of these days don’t matter and they don’t need to be consecutive days so long as they exist within the few months that the game takes place in. For every physical segment they do, via an app/website logic they will be given a piece of the neighborhood map corresponding to the clue they uncovered. Once they have uncovered the entire map, then it follows that they receive an invitation to finish the game via the aforementioned screening.
The screening will follow two actors playing each character, playing the game itself. A cameraman will follow them. In addition, players in the game will be given many opportunities to share media of their experience playing the game. Whether it’s from the AR clues, and the posts they make using the AR filter, or completing a bucket list-type dare on camera. Each piece of media that the players create that is used in the game can either be sent to an email, or can be posted publicly on instagram or twitter using a specified hashtag ___ or via stories by tagging the social media account that represents the game. If these posts are public, they will make it into the short documentary at the screening. At any point where a player produces media, their consent will be asked in regards to using the media.
On the digital front, one can play the game entirely online. The entry point would be a video or post via social media, for example. There are several entry points to the game both IRL and URL. One can choose to do the game entirely online if they don’t live in the city the game takes place in or if they are playing the game after its initial run. The goal of the online scavenger hunt is to follow the journey of one character in the couple through a series of clues. These clues also ask the user to make decisions, which affects their storyline.